The Exec – Part 1: A Nightcap with the Madcap

(Posted in The Exec)

Pull up a seat my friend.  What’ll ya have?  I’ll get this one.  I’m August Chimera, nice to meet you.  What do I do . . . ?  Well, it’s an interesting time for me right now, to say the least.  I graduated from college a couple months ago and am starting a company in an industry I know next to nothing about.  I agree it’s crazy, but I always have been a bit of a madcap.

Well, I am forming a company to sell a product that I conceptualized during my senior year.  I just met you friend, I can’t tell you exactly what the product is.  Maybe further down the line I can . . . you seem trustworthy.  I’ve got to keep it sub rosa until I have the product ready to sell.  You see, I’m just a roadrunner in a desert full of coyotes, I have to tread cautiously.  There are products on the market that are maybe 50, 60% like mine, but nothing exactly like it.  If one of the big companies caught wind of my concept, I’d be royally screwed.

Well, alright.  I can tell you that the primary target for the product is girls in college. Your right, it is a big market.  Well,  I know college girls will want the product because that is where I came up with the idea.  Staggering around at a party, the idea hit me.  I put a couple muddled observations together and realized the potential the product has.  Yeah, I do realize that everyone thinks they have a million dollar idea, but I’ve got to try.

You know, the famous author Hubert Selby admitted that he started to write because he feared he would die before he accomplished anything.  Yeah, I know I’m way too young to be thinking like that but its motivation to see this project through to the end.  I want to be able to showcase at least one of my ideas before I kick the beer can.

Business plan . . . well I don’t exactly have one.  Kind of like a educated guess, I’m educated winging it.  I’m good at trucking along half knowing what the hell I’m doing.  It’s an acquired skill from all the years of figuring out the parameters to achieving the bare minimum in school.  I disagree.  The lack of business plan hasn’t left me like a chicken with its head cut off.  I’ve got everything together up here.  I’ve also got some people in my corner.  It’s funny the things in life you have to do to make things happen. After a long search, I finally found some reliable consultants.  Upon disclosing my idea to them, I oddly thought of Blanche from A Streetcar Named Desire.  I had to depend on the kindness of strangers.

I’m putting together a website to sell the product on.  No need to hire anyone to do that, I’m going to build it.  No, I don’t know any of your secret mumbo jumbo codes but I bought a web design book.  Yeah, I’ll be able to pick it up, I’m a quick learner.  How hard could it be?  It might seem like I’m feeding you a bunch of bull, but you’ll see.  Mark it down . . . 6 weeks. In that time, the product will be mass produced and there will be a lot of buzz about the product.  Trust me, I know what I’m going to do.  That’s exactly what I’m planning on doing, don’t try to take credit.  I am going to launch a teaser campaign and generate interest.  Let’s see, around October 10th we’ll say, the site will be live and selling the product.  Alright, a friendly wager.  Winner gets a round of big bourbon.

What is going to get me from this in- flux state to heading a company and selling the product is my perseverance. My faith in the products potential.  My desperation to achieve something.  You can’t embody all of that in a plan.  You carry that on your shoulders and outlet it in your actions.  That’s going to be the fun part and where I’m going to be front and center.  I know exactly how I am going to market the product.  That was my major.  I know what works and what doesn’t.  No, I never have worked on an actual ad campaign, I just entered the real world remember. That’s a current trend that needs to be put to rest; people not believing you or wanting to hire you unless you have already come up with something amazing.  What happened to appreciating raw talent and good ideas?  Really . . . no way.  Fancy that, you’re an ad exec.  Now I get the Mr. skeptic shtick.  Let’s be sure to keep in touch so you can see the benefit of taking a leap of faith in someone.  I’d be forever grateful if you did that.  You spreading the word about my campaign would help out tremendously.  Don’t look now, but check out that girl over there.  In the red.  She could really use my product right about now.  Cheers to her and good ideas.  Clink.

Continue to A Moral Formal, Madcap Welcome . . .

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Have you ever randomly met someone who helped change your life?  Please comment!

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